9 credits

This course focuses on how to successfully commercialize an innovation. Understanding commercialization activities such as pre-product launch planning, market testing, actual product launch, and post-launch follow-up is a major part of the course. The course provides a run-through of the complete cycle from idea to market entry.

The course cultivates the student’s executive leadership potential for organizational development and transformation, with specific applications to the project management environment. Theoretical perspective and case analyses will explore topics of leading one’s self, motivating project teams, change management, and transforming the organization.

This course will cover issues specific to business leaders such as conflict management, negotiation and persuasion, mentoring structures, crisis communication, and organizational change. Other topics will include implicit and explicit attitude toward authority in the workplace; implicit social cognition; attitudes, self-esteem, and stereotypes, etc.